Hayslett Group Communique Newsletter

Public Relations Impact On The Bottom Line

October 26, 2005

11:30 a.m. - 1 p.m.

Hayslett Group would like to cordially invite you to join our office and contacts to "Lunch & Learn." We will provide the complimentary nourishment for mind & body. So, come on out to our office and nibble on lunch while we share a PRSA sponsered webcast with you. This is a great way to break up the busy work week and sneak in a mini-study course! All at no cost to you or your company. We look forward to seeing you there!

Space is limited so

please RSVP to reserve your spot.

Details on the upcoming event:

Public Relations Impact On The Bottom Line

Speaker: Dr. Walter K Lindenmann

Specialist, PR Measurement & Research

It has always been important to prove to top management that your PR programs work, but is even more crucial now because of the economic slowdown. Showing that PR has an impact involves more than just collecting and counting press clips. It means convincing the boss that your PR messages are being received, retained and understood and that, more often than not, your PR efforts can play a role in changing people's opinions, attitudes and behavior patterns.

This hour-long presentation will bring you up-to-date on the latest developments in PR measurement and evaluation … It discusses the differences between measuring PR at the output, outgrowth, and outcome levels … offers tips on how to measure in the most cost-effective manner possible … and, also, features a number of real-world case histories of PR effectiveness, including several that have won PRSA Bronze Anvil awards for excellence in PR measurement.

Beyond the Hype: RSS, Blogs and

All That Stuff

News Around

the Firm

PR101

Use the Press to Your Advantage

BloHG with Other Communications Professionals

Visit the

Hayslett Group

website

Past Lunch & Learn guests comment on their experience...

“Great to attend, both to meet others in the pr/comm industry, and also to hear the content. Thanks!”

-Cathy High, Novare Group

“Excellent! Wonderful information!”

-Terrolynn S. Perry-Ponder

Atlanta Public Schools

“Great idea! It was so interesting to see so many bright professional women in one room! Thanks Hayslett!”

-Lori Urbaniak,

Wood Partners

“Thank you so much for including me in this event. It’s beneficial to know and learn with you. Thanks for sharing!”

-Sallie Barker,

GA Health Policy Center

“Good program with good information.”

- Jim Hightower,

SBA Georgia Office


	Public Relations Impact On The Bottom Line October 26, 2005 11:30 a.m. - 1 p.m. Hayslett Group would like to cordially invite you to join our office and contacts to "Lunch & Learn." We will provide the complimentary nourishment for mind & body. So, come on out to our office and nibble on lunch while we share a PRSA sponsered webcast with you. This is a great way to break up the busy work week and sneak in a mini-study course! All at no cost to you or your company. We look forward to seeing you there! Space is limited so please RSVP to reserve your spot. Details on the upcoming event: Public Relations Impact On The Bottom Line Speaker: Dr. Walter K Lindenmann Specialist, PR Measurement & Research It has always been important to prove to top management that your PR programs work, but is even more crucial now because of the economic slowdown. Showing that PR has an impact involves more than just collecting and counting press clips. It means convincing the boss that your PR messages are being received, retained and understood and that, more often than not, your PR efforts can play a role in changing people's opinions, attitudes and behavior patterns. This hour-long presentation will bring you up-to-date on the latest developments in PR measurement and evaluation … It discusses the differences between measuring PR at the output, outgrowth, and outcome levels … offers tips on how to measure in the most cost-effective manner possible … and, also, features a number of real-world case histories of PR effectiveness, including several that have won PRSA Bronze Anvil awards for excellence in PR measurement.
Beyond the Hype: RSS, Blogs and All That Stuff News Around the Firm PR101 Use the Press to Your Advantage BloHG with Other Communications Professionals Visit the Hayslett Group website Contact Us
		Past Lunch & Learn guests comment on their experience... “Great to attend, both to meet others in the pr/comm industry, and also to hear the content. Thanks!” -Cathy High, Novare Group “Excellent! Wonderful information!” -Terrolynn S. Perry-Ponder Atlanta Public Schools “Great idea! It was so interesting to see so many bright professional women in one room! Thanks Hayslett!” -Lori Urbaniak, Wood Partners “Thank you so much for including me in this event. It’s beneficial to know and learn with you. Thanks for sharing!” -Sallie Barker, GA Health Policy Center “Good program with good information.” - Jim Hightower, SBA Georgia Office