Top 3 Rules-Based Marketing
Strategies Guaranteed to Drive Results
February 15, 2006
11:30 a.m. - 1 p.m.
Hayslett Group would like to cordially
invite you to join our office and contacts to "Lunch &
Learn." We will provide the complimentary nourishment for
mind & body. So, come on out to our office and nibble on
lunch while we share an AMA sponsered webcast with you. This is a great
way to break up the busy work week and sneak in a mini-study
course! All at no cost to you or your company. We look forward
to seeing you there!
Space is limited so
Details on this event:
Top 3 Rules-Based Marketing
Strategies Guaranteed to Drive Results
Speakers: Will Schnabel, President, Vtrenz,
Inc.
Melissa Jazmines, American Marketing
Association
With campaign response rates trending
downward and the demands on marketing teams increasing, today's
marketers need rules-based marketing strategies that are easy
to deploy, cost effective and guaranteed to get results.
Rules-based marketing strategies start with a comprehensive
campaign management tool, utilize advanced behavior-based
segmentation capabilities and involve not just single-track,
but also multi-track campaign automation.
If you're already doing direct marketing,
database marketing, interactive marketing, email marketing or
relationship marketing and looking for new ideas on how to
increase the return on the marketing investments you're already
making, this sixty-minute webinar will provide you an overview
of the top three rules-based marketing strategies that will
streamline your marketing execution, increase your marketing
effectiveness and provide you with real-time measurable
results.
When you attend, you will:
Gain a comprehensive understanding of what
rules-based marketing is, and how it can have a dramatic impact
on your demand generation and customer retention campaigns
Learn how to set-up and execute
single-track or multi-track campaigns based on pre-defined
demographic or even behavior-based segmentation criteria
Find out how to increase the effectiveness
of your communications by automating highly personalized
emails, direct mail, or telemarketing calls at the time most
relevant to your prospect or customer
Understand how easy and efficient it is to
create, edit, execute, track and analyze all components of
multi-part campaigns within a single, integrated campaign
management tool
Walk away with the knowledge you need to
evaluate new marketing automation technology that empowers you
to execute effective relationship-focused rules-based campaigns
Past Lunch & Learn guests comment on
their experience...
“Great idea! It was so interesting
to see so many bright professional women in one room! Thanks
Hayslett!”
-Lori Urbaniak,
Wood Partners
“Thank you so much for including me
in this event. It’s beneficial to know and learn
with you. Thanks for sharing!”
-Sallie Barker,
GA Health Policy Center
“Good program with good
information.”
- Jim Hightower,
SBA Georgia Office
“Great to attend, both to meet
others in the pr/comm industry, and also to hear the content.
Thanks!”
-Cathy High,
Novare Group
“Excellent! Wonderful
information!”
-Terrolynn S. Perry-Ponder
Atlanta Public Schools
