Arnall Golden Gregory (AGG)

Hayslett Group handled media relations for Arnall Golden Gregory, one of the Southeast's top law firms. In 2001, that role expanded to encompass media relations for the firm's growing life sciences practice, which includes biotechnology, pharmaceutical, healthcare, and food and drug law.

AGG's life sciences media efforts started from scratch and developed into a proactive media effort with strategic pitching to targeted publications, design and production of a targeted media source guide, as well as the development of bylined articles. Hayslett Group identified key media for AGG's life sciences markets, from local and statewide business media to national biotech, healthcare and pharmaceutical trade media.

Hayslett Group also worked with AGG to secure speaking engagements, sponsorships and trade show participation for appropriate life science audiences. In short, our firm knew the biotech "space," having previously worked in this industry, its targeted media, events and trends through its work with AGG.

Our work produced solid results for AGG and changed the way the firm approaches media relations. AGG transformed from a reactive to a proactive media stance, frequently supplying story ideas and articles to the media.

The firm's life sciences attorneys received extensive media coverage in their No. 1 targeted publication, as well as interviews or bylined article placements in trade publications such as Contemporary Long Term Care, Home Health Products, Continuing Care and Heath Information Technology News. These results increased as their proactive relationship with the media continued to develop.