Georgia-Pacific Teen Safety

Hayslett Group worked with Georgia-Pacific to help leverage the company's NASCAR sponsorship of the Georgia-Pacific/Petty Dodge through a public awareness program called the Teen Safety 500. The Teen Safety 500 program was an innovative initiative designed to spread the message of safe teen driving and reduce the number of accidents - the number one cause of teen deaths in this country. The program was taken to various race markets, where students at high schools in each area are asked to sign safe-driving pledges and record their safe miles driven for an opportunity to win
prizes for themselves and their school.

The Teen Safety 500 program visited race markets across the country - Birmingham, Ala.; Southern California; Phoenix; Atlanta and Miami. Hayslett Group was responsible for coordinating high school assemblies, selecting schools to participate, recruiting speakers, designing collateral materials and staging the events. Hayslett Group targeted media in each of the markets, national media outlets such as motorsports publications, USA Today, Fox Sports, Sports Illustrated, and also family and parenting magazines.

In addition, our firm helped expand this program to non-race markets across the country. We put together extension program tool kits in CD and DVD format for Georgia-Pacific plant managers and communicators across the country to help them implement this program in their local communities.

From above right: The Hayslett Group designed extension program tool kit CD/DVD and a clip from the Miami Herald highlighting a local event.