Metropolis

Throughout the sales process, Hayslett Group helped the Novare property, Metropolis, gain extensive local media coverage for this unique high-rise, mixed-use community.

Hayslett Group coordinated focus groups to test perceptions of the property throughout the sales process and managed media relations from the project launch to completion. In addition, Hayslett Group expanded the Metropolis story outside of the business and real estate sections to attract feature coverage for the developer.

Most importantly, Hayslett Group created effective messaging that led to sales. Metropolis’ North Tower was 80 percent sold in less than five weeks, while the South Tower had 68 reservations in the first two weeks.

Hayslett Group's work with Metropolis demonstrates how effective PR can not only generate media coverage but also drive money to the bottom line through sales.

Right: Innovative media placement such as this feature on rooftop gardening garnered attention in provocative and subtle ways for the trendy Metropolis.