Target Stores

For several years, Hayslett Group worked with Target to coordinate grand-opening festivities, celebrity appearances, in-store fashion shows, chef demonstrations and book signings at more than 100 Target stores across the country.

At each grand opening, Hayslett Group arranged activities to entertain and excite Target guests. A typical grand opening included fireworks, live music, catered lunch, celebrity and cartoon character appearances, and gift-bag giveaways to the first 1,000 guests.

In addition to grand openings, Hayslett Group coordinated in-store fashion shows with Seventeen magazine magazine to promote Target's Mossimo clothing line. Our firm worked with Seventeen to showcase the latest pop singers at these fashion shows.

Hayslett Group's work with Target helped to increase store traffic and brand loyalty, as well as drive in-market media coverage.