In times past, clients turned to communications firms principally for guidance on how to say something. More recently, they began to seek additional guidance, asking us what to say, as well as how to say it. In today's business environment, corporate and public sector clients still ask those questions, but they also seek counsel on a greater challenge: what to do.

Hayslett Group has met this challenge over and over again. We bring proven communications skills and experience, but we also come to the table with a level of business, media and political experience found at few other communication companies. In building one of Atlanta's top firms, we have drawn from the ranks of IBM, Coca-Cola, BellSouth and Lockheed Martin, as well as some of the nation's largest public relations firms.

Hayslett Group counselors have:

	Helped one of the world's largest hospitality companies strengthen its bond with key customers by creating and managing customer appreciation events that produced a 500 percent increase in participation in a single year.
	Worked with the Georgia Department of Transportation to produce a 55 percent reduction in work-zone deaths in one year by focusing its advertising and public relations efforts not on the hazards to highway workers, but on the motorists who are actually in the greatest danger.
	Helped the Metro Atlanta Chamber of Commerce and the Regional Business Coalition raise public awareness about Metro Atlanta's water quality problems and frame a critical legislative debate on the issue, producing more than $1 million in earned media coverage in the process.
	Provided strategic counsel and helped manage external communications for a southeastern utility working to overcome virulent public and political opposition to a critical expansion project.
	Managed the Atlanta leg of Microsoft's three-day "Taking Wing" event — a major national roll-out of its new MSN Web site — which featured Rollerbladers in purple outfits with colorful wings and a multi-colored van that roamed the city to stir interest prior to a formal press conference.
	Wrote the business plan for a $1 billion company preparing for an initial public offering (IPO), and prepared its first annual report.

What we do depends on what you do — and what you need. If you have a business challenge that could benefit from seasoned, disciplined, results-oriented communications support, call Hayslett Group today.