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Interactive Guidance:
Web-site Content and Analysis
E-mail Marketing and Strategy

Interactive Guidance

Almost every organization today at least tries to communicate interactively. Yet too few do so with real effectiveness. That's why Hayslett Group offers WebCheck and a host of other interactive services.

Web-site Content and Analysis

WebCheck is a specialized process we developed to analyze Web sites from a PR, marketing and communications point of view. WebCheck identifies the pitfalls that plague Web sites and impede communication. Flaws can range from simple grammatical errors and visual gaffes to more serious issues such as poor messaging or cumbersome navigation. At the end of a WebCheck review, the client receives a detailed report replete with observations and recommendations designed to fix what ails.

E-mail Marketing and Strategy

Spam laws and blocking programs have complicated the practice of e-mail marketing. Hayslett Group can help you work through those complications. Using a strategic approach, we help our clients determine the best vehicle, the most appropriate audience and the "most likely to be received" format for an electronic campaign. In short, we ensure that your campaign gets results.

Execution

Hayslett Group has the expertise to help turn your Web site or e-mail campaign into a communications tool that gets results. Call us for a consultation about your interactive objectives.

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