Research
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There's a big difference between giving people what they want and giving them what you think they want. While striving to deliver the former, companies and organizations frequently end up delivering the latter. So how do you make sure you're giving your audience what they want? The answer is research. All industries use research to help them better understand the wants and needs of their customers. Research determines what stories lead on the 6 o'clock news and how movies end. Hayslett Group believes research plays a large role in determining public relations success. We used research in our work with the Georgia Department of Transportation to develop effective messaging to get motorists to slow down when traveling through work zones. The result was a 57 percent reduction in work-zone fatalities during our campaign. For DeKalb Medical Center, we conducted focus-group research to determine attitudes of area residents towards a proposed new hospital. Research findings drove key campaign messages, and ultimately DeKalb won the contest for state approval to build the community's new hospital, beating a $14 billion competitor. Effective research is part of Hayslett Group's strategic approach to communications. The next time you need to communicate key messages, let Hayslett Group research the best way to do that to ensure your success.
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