Speechwriting
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Face-to-face communication is the most powerful weapon in a leader’s motivational arsenal. That’s why the speech — dreaded by many executives, embraced by a knowing few — is such an important tool in business. A well-crafted speech can galvanize and mobilize employees around common goals, values and missions. It can motivate customers. In a crisis, a well-timed speech can blunt criticism and set the record straight. Hayslett Group’s team includes several of the city’s most seasoned speechwriters, who have created messages for some of the world’s best-known executives and largest companies, including The Coca-Cola Company, BellSouth, UPS and Kodak. As part of the speechwriting process, we work with you and your executives to compose crisp, succinct, on-point speeches that deliver your messages and get results. We help you think through such important issues as audience needs, organization, length, tone. Most importantly, we work with you to develop a strong “call to action.” The purpose of almost any speech, after all, is to move someone or some group to do something. A speaker might be a great orator and relay facts in splendid fashion. But if the audience walks away unmotivated to take action, the speaker has failed. We also consult on the visual aspects of a speech, creating PowerPoint
presentations and other visual support as needed.
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