Strategic Communications Planning
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If public relations were as simple as churning out press releases, 22-year-old journalism majors could run the communications functions of Fortune 500 companies. But it’s not that simple. That’s why when a PR firm tells you they can “get you press,” you should run away. Quickly. At Hayslett Group, we’re disciples of audience-driven communications. We start where you start — with your business and what you’re trying to achieve. We talk about your audiences — what they want from you, and what you want from them. We look at what you’re doing. And what you ought to be doing. And then, and only then, do we worry about what to say, how to say it and where to say it. Our expertise at providing strategic communications planning and counsel comes from our experience. Hayslett Group is composed of senior practitioners who have been on your side of the table. We’ve practiced strategy and communications for companies you know. Built programs. Set strategy. Planned events. Met budgets. Made money. And several of us are “recovering journalists,” so we know what we’re talking about when we pick up the phone and call a reporter. Whether you’re trying to reach a handful of decision makers or thousands of prospects, your success hinges on your ability to get somebody to do something, to take action. We can make that happen.
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