In the News

Hayslett Group Shines at
IABC/Atlanta "Everyday Stars" Gala

ATLANTA, NOVEMBER 2007 - Hayslett Group LLC, an independent, Atlanta-based public relations firm, won three Golden Flame Awards from the Atlanta Chapter of the International Association of Business Communicators (IABC/Atlanta) for its work on behalf of the Georgia Department of Human Resources (GDHR) and the IABC/Atlanta Gala committee. IABC/Atlanta announced winners during the 2007 "Everyday Stars" Golden Flame Awards Gala at the Academy of Medicine in midtown Atlanta.

Hayslett Group won two Flame Awards for case study writing and brochure development for the GDHR's "Georgia, It's About Time" campaign, which was organized in 2006 to raise public awareness for the need to improve Georgia's trauma care network. The third award was presented to Hayslett Group and IABC/Atlanta for work on last year's Golden Flame Gala. Hayslett Group, the organization's design sponsor, created the theme and all collateral for the gumshoe-styled event.

The "Georgia It's About Time" statewide advocacy campaign included plans for managing a grassroots campaign, creating and maintaining a Web site as a virtual headquarters for the campaign (www.georgiaitsabouttime.org), media relations and other activities. To date, the campaign has helped educate journalists, lawmakers and other key audiences on the importance of developing a comprehensive network of trauma centers accessible by all Georgia residents.